The Rise Collective was a video content creation initiative by The Rise documentary series, aimed at spotlighting Africa’s entrepreneurial spirit. In its first phase, the project collaborated with the Centre for Contemporary Pan-Africanism to tour Ghana, Ivory Coast, Liberia, and Sierra Leone to support 200 local businesses with high-quality promotional videos. By combining branding services with continental exposure, the initiative aimed to elevate the image of West African businesses, promote economic potential, and foster a new narrative around African innovation, enterprise, and the spirit of the African Continental Free Trade Area (AfCFTA).
